Technology advancement have grown so fast and convenient, a single search on us will show more than what our resume holds.
With 93% of recruiters going towards social recruiting, we should also focus on our online presences on medias such as Facebook, Twitter, Instagram and all. Our posts, comments and interest on these social media, assist recruiters to create a better image our us from the boring resume we send in, with a professional photo and KSAOs which are stated with rose-tint glasses. Recruiters tend to treasure more on what they find online as it is not crafted specifically for the job, which show case our personality and attitude which most recruiters are looking for to build their organization culture.
69% of recruiters expect increased competition on social recruiting, which means recruiters are getting more and more candidates easily with the use of technology and internet. This will require us to maintain a very professional online profile to outshine from the rest of the competition. Any wrong post online such as pictures, comments or status might be the problem for not getting the dream job, an example will be Justine Saccos.
To start branding You, we need to start by cleaning up our social media and filter our future post, goodbyes to all the embarrassing drunk pictures, goodbyes to ranting, reserve them for the correct place and correct time. Think in the shoe of your employers, do you want an employee bearing the reputation of your company to be frequently seen drunk and not holding a good personal image with their comments and post? A separate online account with anonymity can exist to help with these issue as stated in Topic 2.
Next is to be as truthful as you can be, with the high reliance of social recruiting, any false information exposed will bring much more damage to our professional profile than we can imagine. With an authentic profession online profile, more referrals from acquaintances will come as your acquaintances referrals are valued more by recruiters with 40% of hires by it.
Lastly, will be choosing which social platform to focus on, with 74% of job posting on LinkedIn and 94% of recruiters relying, having a professional designed LinkedIn profile will give us a kick start in the rising trend of social recruiting. Not forgetting about Facebook, Twitter and etc, they should also be align will the contents on LinkedIn to have a authentic online profile.
In conclusion, being a future marketer myself, there is a absolute need to package and market myself before I can help market the organization products and services. We should follow this flow of clean up, filter, stay authentic and choosing the right media to developing a professional online profile as the more true your online and offline profile are, the more authentic your online profile will be.
1-https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf – Accessed on 05112015
2-http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/ – Accessed on 05112015
3-http://theundercoverrecruiter.com/infographic-employee-referrals-hire/ – Accessed on 05112015
How One Stupid Tweet Blew Up Justine Sacco’s Life by Jon Ronson – Accessed on 05112015
“Authenticity is Magnetic”